Starting up social media accounts can be a fantastic opportunity to grow your brand and engage with your customer base. These channels show that you are online, present, active and knowledgeable and this will help your overall efforts to put your brand “out there.”


An essential part of the business strategy is your marketing strategy that largely includes social media.


Building a community of loyal followers is no easy task. Firstly, you need to recognise your audience and then capture their attention, then you need to sell your product. It is not as simple as posting an obvious sales pitch, you need meticulous planning for an effective social media strategy.

Social media engagement

Coming up with a social media plan takes time, thought, originality – and a good number of educational posts that are designed to appeal and engage new followers. This is what ultimately can lead to good business.

Then there’s the interactivity aspect. Social media gives you the opportunity not only to advertise your business but also engage with customers and prospects directly. And once you are in this social conversation, you need to know how to keep it going.

Like any interesting conversation, you need a good introduction to attract the attention of new followers, then you need to keep them engaged with valid content. And this is all part of the bigger picture that is your marketing strategy. Sounds complex? That’s because it is! But don’t worry, we’ve got it covered for you.

Admin Genie Ltd’s experienced in-house marketing team will help you build the right content for your social media accounts, be it Instagram, Facebook, Twitter or any other. So leave your marketing efforts in the hands of the marketing specialists.