Part of having a successful business is ensuring that it has an excellent reputation so that it continues to grow and succeed. However, many a time, business owners forget to protect the business on a legal level and ensure that its unique identity is safeguarded. This can be achieved by trademarking the business, mainly the company name.

Why trademark a company name?

Although many use the quote ‘What’s in name?’ on a daily basis, it is not suggested to use this quote in the business world as any business revolves around the company name, being the foundation of an entire identity.

Are there any benefits?

By trademarking a company name, one will ensure peace of mind that no competitor will copy or steal elements of an established brand or company to ruin a reputation. Some even go beyond trademarking the company name by trademarking its tag line too as these are the most valuable assets of a business.

A trademark (written as TM) will also identify products or services of a company from another as it is a symbol of how you’re known. Furthermore, a ‘TM’ will give credibility to the company.

Registering a trademark can be a daunting task, thus it is suggested to seek professional advice to ensure that all requested information to conclude the necessary paperwork will be completed successfully.

Fairwinds Management Limited offers all services related to trademarking such as submitting applications for a new trademark and for renewals, both locally and on a European level to help companies protect their business. If you would like to receive more information about this, you can get in touch with one of our Directors, Ms. Charlene Sciberras on csciberras@fairwindsmanagement.net