Accountant Malta

27.02.2018

Marketing is an essential part of your business strategy.

Social media marketing is an essential part of your marketing strategy.

Starting up social media accounts can be a fantastic opportunity to grow your brand and engage with prospects and your customer base. These channels show the world that you are online, present, active and knowledgeable and it helps and assisting your overall efforts to put your brand out there.

This leaves the founders juggling from one task to another without focusing on all the important factors, and this is where our partner company Admin Genie comes in the picture.

Building a community of loyal followers is not an easy task. Firstly, you need to recognise your audience and then capture their attention with frequent posts that leave an impact on them. It is not simply posting an obvious sales pitch. A social media plan takes time, originality, thought and many educational posts that are designed to appeal and engage new followers, which ultimately can lead to good business. Social media gives you the opportunity not only to advertise your business but also engage with customers and prospects directly. And once you are in this social conversation, you need to know how to keep it going.

To kick off, you need a good introduction to attract new followers, then you need to keep them engaged, with valid content. This is all part of bigger picture within your marketing strategy.