Building a brand and making your target audience aware of it is not an easy and cheap task. However, the rise of digital marketing in the past years has made it somewhat more affordable, with social media marketing being one of the main tools that can be used to raise such awareness and help people connect with brands easily.
With an estimate of 2.77 billion people making use of social media around the globe, this shows how social networks are becoming a part of our daily lives and thus businesses should be more visible online to promote their products and services and connect with their relevant audiences with the aim to keep and attract new customers. An advantage of such social media is that with any boosted post or advert, you get instant insights to be able to see whether your content is performing well as you expected or not, allowing you to modify content accordingly to get the results that you want.
Keeping in mind that many people are constantly checking social media accounts, social media posting will allow businesses to connect with fans and followers every time they log in and scroll up and down. Hence, publishing fresh and new content frequently in your fans’ feeds, will keep your business on top of mind when users are finally ready to make a purchase.
Social media posting is also beneficial to drive organic traffic to websites. Sharing blog posts on social networks or including a call to action such as a website link in every post, will lead your fans/followers to your website if they are interested in learning more about what is being shared with them. This can result in generating more leads and boost sales as when people react to a social media post, the content will be exposed to audiences that are not necessarily following your page. This is the beauty of online marketing as it allows businesses to interact with people instantly, making it a two-way street especially when clients are after customer support.
Brand awareness is also achieved through social media influeners. Often, large companies partner up with influencers as a way to further promote products or services offered by a business. When a person hears or sees an influencer making use of a particular product, this will automatically attract followers to try it out themselves as people can get influenced very easily. In fact, research proves that upon collaborating with an influencer, a brand can be given four times more exposure.
The benefits of social media for brand awareness are endless, and these are just a few of them. If you own a business and would like to promote your services more online or even develop a social media marketing strategy, you can get in touch.