The concept of marketing can have many different meanings but the Chartered Institute of Marketing defines it as “the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.” For most businesses, the word with the most interest in that definition is “profitability” as this is the core reason that most businesses operate at all.


In this article, we will delve into how marketing, when done properly, can give you and your business the edge that will set you apart from your competitors. In an increasingly dynamic and changing market, with new start-ups appearing every day, it is important to market your business in the most appropriate, efficient, and innovative way possible to ensure your ongoing success. We have outlined some of the reasons why you should step-up your marketing efforts here:

Marketing offers you a wealth of information

Marketing functions as a means of communication, a way of imparting important information, and also as a demonstration of the services you offer and what your product can do. To successfully sell your products or services, it is essential that your audience have a full understanding of what your product can do for them, and why it is better than other options on the market.

Marketing helps you drive sales

Selling your product or service is the ultimate goal for any business, and marketing efforts are what drives these sales. Putting your services out there, marketing them efficiently, and promoting your brand through a variety of methods means that you are significantly increasing the chance of making a profitable sale.

Marketing grows your business

By utilising the power of just a couple of marketing methods, you can significantly increase your reach which leads to an expansion in your existing customer base. This in turn, leads to more sales, business growth, and more profitability for you.

Marketing encourages engagement

When marketing is done well, it not only promotes your services, but it encourages customers to engage. Allowing your clients to interact with your brand and products, even after they have left your premises, or website, is the key to building a successful brand.

Marketing helps you to compete

Competition is an unavoidable part of doing business, and each day the market is becoming more and more saturated. Using marketing to both advertise your products, and to educate your current and potential customers, means that you can help to push your brand and business, ahead of the competition.

But understanding the need for marketing is just the first step. You need to ask yourself a range of questions, and be able to answer them before you can start putting together an effective marketing strategy. Who are your clients? What industry are you competing in? Who are your biggest competitors? What is your goal and budget? And who can give you professional advice on creating the perfect marketing strategy?

Admin Genie Ltd helps you find the answers to these questions. With a highly experienced, professional, in-house team, we can help you understand your business needs, and your marketing needs, and then we can help you create the ideal strategy to maximise results. We can help you to promote your business both online and offline and we can help you to fine tune your brand image, put out effective content, build and sustain your social media presence, create a new website, and give your business development a much-needed, digital push.