Marketing: Your competitive edge

14.09.2017 The Chartered Institute of Marketing identifies the term marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. From a business perspective, the word which has the most value in this definition is definitely profitably. Every business regardless its size operates to be profitable. In this article, we shall discuss…

Advantages of outsourcing

05.09.2017 One might ask, why should I pay for a service when I can do it myself? Simple, because the company you are outsourcing to, has that particular service as their core business. And no one wants to get too busy chasing governmental departments, individuals, or companies to get something done. Very often, the ‘do…